The coronavirus pandemic, which emerged in China at the end of 2019 and has threatened global health since the first months of 2020, has damaged the entire economy worldwide. Although crises cause great problems around the world, they also bring bright opportunities for those who know how to see ahead. Businesses that are profitable in the normal economy have officially hit the wall after the pandemic. Companies that want to survive the pandemic process with the least damage and new initiatives that make a quick entry into the market with solution suggestions in this process impress everyone with the success they have achieved in a short time. The pandemic, which threatens world health, makes it necessary to take various measures. This necessity leads to the emergence of new business lines. The textile group is at the forefront of new initiatives that shine during the coronavirus period. If products such as masks, gloves and visors become mandatory for a certain period of time for cleaning and taking precautions against the virus, these business lines are among the brightest ideas of the last period. Many consumers show great interest in these products, as they are frequently used in public transport, indoor environments, taxis or any other environment and are effective on coronavirus. Supported by different scents and thus appealing to a wide target audience, the products allow entrepreneurs to make a high profit. Among the measures recommended due to the pandemic, there is also attention to social distance and not leaving the house unless absolutely necessary. For this reason, different sectors such as shopping, training, magazines, museums, courses, sports started to provide online services during the closure and pandemic period. While e-commerce expenditures decreased in items such as luxury products, clothing, technology products, travel, in the COVID 19 process, health-related, especially disinfectant products, immune-boosting supplements, vitamins, sports equipment, supermarkets, household goods & DIY, cosmetics and banking. & insurance sectors increased. Food and beverage products, food retail has been one of the sectors where the change in e-commerce was felt the most during the pandemic period. The share of e-commerce in market turnover increased from 1 percent to 3 percent with the calls to "stay at home" regarding the coronavirus epidemic. As a result, while the world is struggling with the COVID-19 pandemic, business leaders continue to work on the measures that can be taken regarding the economic dimension of the crisis and to turn the crisis into an opportunity.